3 Reports To Cite In Your Next Go-Round With The Social Media Skeptics

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Three reports surfaced in the last week that may help your “evangelizing” about social media and even the impact of digital communicating in general.

Changes In Advisor Content Consumption

kasina shared some high-level findings of its annual "What Advisors Do Online" research and facilitated a conversation with two marketers—Liesl Leach, JP Morgan head of digital marketing and advertising, and Catherine Heron Carroll, Allianz Global Investors’ senior vice president and director of digital marketing, during an audio Webcast Thursday.

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How About Google Hangouts For Impromptu Strategist, Money Manager Meet-ups?

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Google is making it clear that its Google+ project launched in beta last week is not brand-ready. Still, don’t let that be your excuse for learning what you can about it now. Spend some time on the official site to start to get grounded in what Google+ encompasses.

At this early stage, I’m most intrigued by the Hangouts part of the project for asset management firms.
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It's Time To Start Leveraging Mutual Fund, ETF YouTube Channels

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For a while now, I’ve felt that YouTube may be the most under-leveraged social media site for mutual fund and exchange-traded fund (ETF) companies. This is a shame considering the opportunity—and the significant internal discussion and review that precedes an asset manager’s establishment of a YouTube channel and the effort invested in producing video content.

When was the last time you checked in on asset managers on YouTube?

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An AdvisorTweets.com Opportunity

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Asked to provide just one reason asset managers should invest in social media, my answer would be “to better understand your clients and prospects.”

AdvisorTweetsImage
Two years ago my enthusiasm for what could be learned by listening to advisors who were increasingly visible online led me to develop and maintain AdvisorTweets.com. As a result of that work, I believe that I better understand advisors and what’s important to them, and hope other users of AdvisorTweets do, as well.

In an AdvisorTweets blog post today I’m announcing an impending change for AdvisorTweets.
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Are Today’s Mutual Fund, ETF Communications Enough To Engage And Re-Engage Investors?

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Today’s post draws its inspiration (if you will) from three influences:

  • A Prudential study I saw yesterday reporting that 44% of investors are reluctant to ever put more of their money back into the stock market (download The Next Chapter: Meeting Investment and Retirement Challenges report).
  • The 289-point market (Dow) drop yesterday. This morning I heard on Twitter that yesterday was the third time this year that the Dow has moved 200-plus points compared to nine times in 2010. There’s nothing like market volatility to shake the confidence of someone whose commitment is tenuous.
  • My touch-up painting yesterday afternoon of some trim at a Wisconsin lake house (the spiritual center of Rock The Boat Marketing).
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