How Investors Search For Retirement, Brokerage Accounts Online: Google Data

/

Google’s new Think Insights, announced last week as a project designed to “help marketers make smarter decisions,” includes two 2010 research presentations that shed light on investors’ search for information online:

  • “The Role of Search in Brokerage Account Shopping,” citing Google/Compete 2010 data
  • “Inside Look Into The Financially-Minded Digitally-Connected Baby Boomer” with Google/Nielsen Online/Sterling data
Read More

Wells Fargo Creates Some Flash Fun

/

OK, this post is a bit of a stretch on a blog focused on digital marketing for the investment industry.

Read More

Mutual Fund, ETF 'Marketer Of The Year' Nominees Link 2010 Strategies To Results

/
You work all day every day and many days into the evening. Once in a while you’re asked to summarize what you do, your accomplishments, the ways in which you’ve contributed to the success of your mutual fund or exchange-traded fund (ETF) firm. What do you point to?
Read More

Brokerage, Investment Firms Among The Most Effective Online Display Advertisers

/
A recent report includes some long-sought benchmarking data on the effectiveness of online display advertising by brokerage and investment firms, and the good news is that the ads are among the most successful in the financial services vertical.

MediaMind, a provider of digital advertising solutions, is sharing its analysis of more than 28 billion ads created by the industry in “Financial Services: Making Smart Investments in Online Advertising,” a 25-page research report and mini-poster infographic. You can also watch a 1:19 video summarizing the results. I saw the video on the Investius blog, which keeps an eye on video adoption, in advertising and otherwise, within financial services.
Read More

Twitter's (Pricey) Promoted Trends Offer A Way Into The Conversation

/
One of the most exciting mornings I’ve had as a marketer was the morning I was part of the Claymore team that launched a solar exchange-traded fund (ETF). Day 1 is so important in an ETF launch and of course the firm’s Sales and Marketing was behind it. But, it was a time of heightened interest in solar energy and it felt like the ETF was part of a much bigger discussion.

I was remembering that yesterday afternoon while listening to a Washington Post Webinar presentation on digital media. We supported that 2008 ETF launch with every digital marketing tactic available. But Rochelle Sanchirico, the Post’s Digital Marketing Director, touched on a new tactic that asset manager marketers might want to consider for important theme-based campaigns.
Read More