No Product Tweets? We Agree With Compliance

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It’s spring and some asset managers are busily planning their social media debuts. Lots of attention is being focused on developing policies and procedures, the communications (including listening) tools to be used, the troops to be prepped and the analytics to be put in place.

As much as we hate to heap on, we encourage you to give some serious thought to your content. Never buy something new for something old, my mother used to say.
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How PPC Content Advertising Might Aid In The Online Battle For Roth IRA Conversions

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It doesn’t happen often but sometimes the Universe helps with the blog-writing.

All week I’ve vacillated between two disparate topics: the Roth IRA Conversion Centers that are appearing on asset managers’ Web sites and pay-per-click (PPC) content advertising. Thanks to the Universe for showing a way to address both topics in a single (OK, little long) post.
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Putnam Social Media Strategy Rooted In Content Syndication

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Lots of interesting insights were shared in a "Social Media: Can You Afford to Miss It?" BrightTALK Webcast this morning featuring Mark McKenna, Marketing Director of Communications for Putnam Investments, and Lee S. Kowarski, kasina Principal. We encourage you to sit through it all when the replay is available, promised within 48 hours.

Below are some of the notes we took and a few observations.
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What’s Good On This Site? Popular Content Lists Create A Community Feel

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Participation, engagement, community—asset manager Web sites have a long way to go to foster these. Ultimately, in all likelihood, most companies will cede community-hosting to Facebook or other social networking sites.

But don’t be too quick to assume that you can’t deliver community-like value for your Web site visitors. Two unconnected news items took place last week that might trigger some ideas.
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How Much Traffic Is Facebook Driving To Your Site?

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“That wouldn’t apply to us because… [wait for it] we’re in a regulated industry.”

There’s an underlying current in asset management marketing that trends that affect other industries don’t apply here. It’s an illusion that is almost never true online—what’s affecting other Web sites is probably affecting your mutual fund or exchange-traded fund (ETF) site, too.
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