Show Some Confidence In Your Content—Promote Your Email Newsletters And RSS Feeds

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What are your options once you’ve come to the realization that not everyone who visits your Web site today will be back for more tomorrow or…(sorry) ever? It’s a heartbreak because you no doubt have so much more to say and a business reason to want to keep in touch. That’s the rationale for asset managers to offer email newsletters and, increasingly, RSS feeds.

But there’s a difference between making content subscriptions available and promoting them.
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What One Advisor Wants From Asset Managers

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What do financial advisors want? Marketing staffs (and others) spend their days developing products and creating communications they hope will resonate with the advisor community. Despite all best efforts, some fall short.

In the 11 months since the launch of AdvisorTweets, we’ve learned a lot by “listening” to financial advisors’ tweets.
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The Old Spice Guy Was Ready And Waiting

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I am doing my darnedest to do what expert bloggers do and that is to write ahead, to have some blog posts in the queue and ready to publish. But every time I try to do that, something more interesting comes along and I can’t not comment on it—which is at least consistent with the point of this blog post.

The post that I intended to publish today started with a gentle reminiscence about fly fishing on the Snake River. That was how I was planning to introduce the skill of reading one’s immediate environment and reacting appropriately. Pure gold, you’ll just have to trust me on this.
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And Now For A Splash Of Cold Water About Venturing Onto Other Domains

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We consistently urge you to consider sharing your content and even limited functionality on other domains, primarily but not exclusively social networking sites. We’ve seen the effectiveness of content syndication and we stand by the recommendation.

But now seems like a good time to call your attention to the range of possibilities when venturing onto other domains. If you print and mail marketing pieces, if you advertise, if you send emails—heck, if you count on wholesalers to support a marketing campaign, you’re already familiar with the surprises/disappointments that can happen when you rely on others to deliver your message.
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Evolving Away From Site Tours And Toward ‘Likeable Objects’

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What are you doing to prepare for changes taking place online today that affect Web content?

Despite the fact that content is the value underlying much of the social media phenomenon, the discussion about social media has largely dealt with other issues—the practices, the practitioners, the policies, the enabling technologies. Content is my first love and I’m guilty, too, for having given it short-shrift in recent posts.

The sharing of Web content has sweeping implications for the development, delivery and analytic resources you invest in your firm’s content portfolio—Marketing and non-Marketing text, images and especially charts and graphs, video, audio. And it has direct bearing on how you build out your Web site, especially those of you who are working on redesigns.
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