Lead With Your Best

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The following post was published on the Marketing Executives Networking Group (MENG) Blend site on January 20 and almost no one noticed. I'm giving it another airing here on the chance that it might persuade you, someone, anyone to think twice about using ordinary content to make an off-domain impression.

A couple of years into our grasp of “social media,” can we agree that the saying “fish where the fish are” is mainstream (and forgive the accidental and not altogether perfect pun)?

Lately, I find myself imploring people with a different line: “Lead with your best.”
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25 Reasons To Remember 2010: Our Content Faves

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A colossal amount of content flies by in the course of a year. And yet over the last 12 months, I came across some content that made a (so far) lasting impression. My favorite content from the year broke new ground, introduced new ideas, deepened my understanding or changed my mind. I found myself returning to it, emailing links to it and finding a way to work it into presentations.

The following is a list in no particular order of 25 2010 content highlights that I think deserve an encore. What one reader considers memorable is highly subjective, I can’t argue with you on that. But each was selected with you, the asset management marketer, in mind. And forgive me for squeezing in one or two that wander slightly off-point.
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Looking For Love? Bundle The Best Of Your Brand In An App

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The week is starting with two app-related news items—Vanguard's release of an iPhone app for advisors and the news that financial services firms are the enterprises most likely to adopt iPads. We cheer both announcements, as you'll read below in a post that first appeared on the Marketing Executives Networking Group (MENG) Blend site on September 23. The MENG Blend is a blogging initiative featuring bloggers from multiple marketing disciplines and industries. I blog on online marketing and social media.

If we were friends sitting across the table from one another, I’d test your patience by showing you “just one more” application on my iPad.

If we were digital marketing colleagues, we might talk about mobile platforms and analytics.
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