3 Reports To Cite In Your Next Go-Round With The Social Media Skeptics

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Three reports surfaced in the last week that may help your “evangelizing” about social media and even the impact of digital communicating in general.

Changes In Advisor Content Consumption

kasina shared some high-level findings of its annual "What Advisors Do Online" research and facilitated a conversation with two marketers—Liesl Leach, JP Morgan head of digital marketing and advertising, and Catherine Heron Carroll, Allianz Global Investors’ senior vice president and director of digital marketing, during an audio Webcast Thursday.

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+1 And PDF Tweaks For Boosting Your Search Rankings

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I had been planning a post about the importance of updating your social sharing icons to include Google’s +1 button. You’d do this for two reasons:

1. To enable site visitors to share your mutual fund or exchange-traded fund (ETF) content on Google+. You’d be joining the ranks of more than 1 million sites that have added +1 since its introduction in June, according to Google.

2. To optimize your Google search engine rankings and traffic. It’s Google’s +1 button, remember, and Google is believed to be paying close attention to content that’s +1ed (I know that's not really a verb, I'm just hoping that investment writing expert and loyal reader Susan Weiner is taking an extended Labor Day vacation). Only a human can +1 a piece of content and Google is increasingly acknowledging the importance of human signals as a complement to its algorithms.

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The Best Of The First Half: 5 Awesome Marketing Infographics

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Sometimes, the concept of strangers taking time during their workdays to “share” content with other strangers can seem a bit forced, especially if it’s as part of a deliberate program to get out there and be social.

In my case, the sharing instinct is genetic—I come from a long line of article-clippers whose get-togethers tend to start with an exchange of newspaper articles, cartoons and coupons. My enthusiasm for the state-of-the art today is that the social sites enable sharing with like-minded professionals, most of whom I don’t know. While it’s not uncommon for deeper connections to build, that’s not what’s behind my urge to share.

Online reading today for me has become a three-part act involving 1)the discovering of “awesome” content 2)the pointing of others to it and 3)the learning about cool stuff from others.
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10 Takeaways After Tracking Advisors’ Tweets For 2 Years

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The moving truck came a few weeks ago and took the AdvisorTweets database, files, analytics and Twitter account over to its new home at Smarsh, the email archiving and compliance solutions company. We’ll all just have to wait and see how Smarsh takes the site ("what are advisors thinking?”) to the next level it deserves.

Sigh.

As I said when I announced its sale, I really love AdvisorTweets—although for me it was a crazy, no-revenue model, distraction/indulgence that I obsessed about for two years. And, I’m proud of who I “engaged with” as @AdvisorTweets, which as of July 21 was the #7th most followed personal finance Twitter account, according to Sulia.com.
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Personal Or Turnkey? This Must-Watch Video Presents 2 Very Different Approaches To Social Media

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If your job as a mutual fund or exchange-traded fund (ETF) marketer involves understanding how financial advisors are using social media to build their online profiles and raise awareness of their business, you really need to watch the 40-minute video embedded below.
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