Zanran Searches Can Reveal The Data Buried On Your Site

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For as much as we’re all focusing on social media and the potential for it, Search is still the most powerful way for mutual fund and exchange-traded fund (ETF) companies to meet new people and for them to discover what you have to say.

And yet, as I’ve lamented on many occasions, most asset manager content is far down in the search engine rankings. At this point, your chances for overtaking keyword-aware search engine-optimized Websites on page 1 of Google’s results are slim (unless, of course, you start being social but don’t get me started, not in this post).

Asset managers’ poor showing for non-branded keyword searches in search engine rankings is tragic to me because I know the depth and quality of the content that you publish on your sites.
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The Rewards Of Being Social

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Non-digital marketers tend to leave search engine optimization (SE0) issues to the digital marketers. If you have been maintaining a 20,000-foot view of how search engines drive Website traffic and attention, you may have missed a few recent developments that could influence your understanding of social media and what it could mean to your work.

The notion of optimizing for search engine results is being broadened beyond Web page code and  keyword-conscious content creation. Increasingly, your appearance in search engine results will also be a function of your social participation.
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Will Municipal Concerns Spike Search Interest, Create Opportunity?

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Over on AdvisorTweets.com, financial advisors are expressing a lot of interest in the health of the bond market, municipal bonds in particular. Just this week Wall Street analyst Meredith Whitney warned that as many as 100 U.S. cities and other municipal issuers would default on their debt this year (see her CNBC appearance at the bottom of this post).

It’s led us to wonder about the level of search interest, which we’d think of as a proxy for consumer/investor interest and awareness.
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Google's Latest News And 18 Minutes With A 'Data Detective'

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Google made some news in the last few weeks that we hope you’re paying attention to. We briefly comment on Google Instant and Priority Inbox below but if you're short on time, go directly to the embedded video on data visualization. (The player shows 21 minutes but the last three minutes are a commercial.)

With summer 2010 ending this week, we expect to be back at it posting more frequent, shorter posts. That's the plan.
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How PPC Content Advertising Might Aid In The Online Battle For Roth IRA Conversions

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It doesn’t happen often but sometimes the Universe helps with the blog-writing.

All week I’ve vacillated between two disparate topics: the Roth IRA Conversion Centers that are appearing on asset managers’ Web sites and pay-per-click (PPC) content advertising. Thanks to the Universe for showing a way to address both topics in a single (OK, little long) post.
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