Other than to pile on with our admiration (and to below point you to a few blog posts), we can’t add much to the recent extensive commentary about how the Barack Obama presidential campaign has fully leveraged the Internet. But while listening to yet another podcast on the subject, I was struck by a quote attributed to Arianna Huffington of the Huffington Post that Obama would not be president if not for the Internet.
Voters' concerns about the economy--including the financial markets--are believed to be what struck the difference in the presidential race, ultimately driving Barack Obama to win. Over the next hours and days, all forms of broadcast, online and offline media will be interviewing investment strategists, economists, portfolio managers for their views on what happens next.
Is your company lending its expertise/content to a media company by making your spokesmen available? Of course, why wouldn't you? But we encourage you to think of your own Web site and your own marketing as a publishing operation, as well. You need to be delivering the content that you're lending out and on the same turnaround as the traditional media companies are insisting on.
It’s about the highest compliment I can give to:
print…
a highly designed document…
in color.
But I printed every page of the 18-page Meet the Connected Consumer and I’d urge you to, too. And then together let’s figure out how we’re going to bridge the gap between what financial services marketing is working on and what consumers are doing online.
Seriously.
The CEO ranks second only to Marketing as an influencer on digital marketing strategy in financial services. That's according to the recently released Digital Marketing in Financial Services study produced by MarketBridge, a global professional services firm focused on sales and marketing effectiveness, and Source Media, which provides authoritative information, analysis and insight for the financial services, investment, insurance, accounting and related technology industries.
