What are you doing to prepare for changes taking place online today that affect Web content?
Despite the fact that content is the value underlying much of the social media phenomenon, the discussion about social media has largely dealt with other issues—the practices, the practitioners, the policies, the enabling technologies. Content is my first love and I’m guilty, too, for having given it short-shrift in recent posts.
The sharing of Web content has sweeping implications for the development, delivery and analytic resources you invest in your firm’s content portfolio—Marketing and non-Marketing text, images and especially charts and graphs, video, audio. And it has direct bearing on how you build out your Web site, especially those of you who are working on redesigns.
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