The Old Spice Guy Was Ready And Waiting

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I am doing my darnedest to do what expert bloggers do and that is to write ahead, to have some blog posts in the queue and ready to publish. But every time I try to do that, something more interesting comes along and I can’t not comment on it—which is at least consistent with the point of this blog post.

The post that I intended to publish today started with a gentle reminiscence about fly fishing on the Snake River. That was how I was planning to introduce the skill of reading one’s immediate environment and reacting appropriately. Pure gold, you’ll just have to trust me on this.
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Meet 3 Wired Advisors Who Are Mastering Social Media

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How many opportunities do mutual fund and exchange-traded fund (ETF) marketers have to meet financial advisors? Years ago, marketers and advisors mixed at top producer events or due diligence meetings, both today largely gone by the wayside. Traveling with the wholesaler, to the extent that it continues, may be the closest you get to a few advisors.

Online, of course, there have never been more opportunities to see advisors in action. That's the value proposition of our sister site AdvisorTweets.com, where we're aggregating financial advisors' tweets 24/7. But nothing beats listening to advisors talk in complete, connected sentences minus hashtags and shortened URLs.
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And Now For A Splash Of Cold Water About Venturing Onto Other Domains

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We consistently urge you to consider sharing your content and even limited functionality on other domains, primarily but not exclusively social networking sites. We’ve seen the effectiveness of content syndication and we stand by the recommendation.

But now seems like a good time to call your attention to the range of possibilities when venturing onto other domains. If you print and mail marketing pieces, if you advertise, if you send emails—heck, if you count on wholesalers to support a marketing campaign, you’re already familiar with the surprises/disappointments that can happen when you rely on others to deliver your message.
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Must-Read eBook For Investment Marketers

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The in-box this morning delivered a link to an ebook that you must read if you’re marketing investment products. Tradestreaming and the Future of Investing is a 23-page compilation of multiple commentators’ view on “what’s happening online for investors and how investors stand to benefit.”

The ebook was put together by Zack Miller, who we know as the author of the newrulesofinvesting.com blog but who also is the managing director of a boutique investment firm. His official biography says he "embodies the nexus between asset management, equity research, and new Internet distribution technologies."
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How Prudential Is Laying The Social Media Groundwork

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Debbi Corej, a vice president of Compliance at Prudential and one of the members of the FINRA Social Networking Task Force, was a guest speaker at a Socialware Webinar Tuesday moderated by Chad Bockius, Socialware CEO. It was an interesting hour.

Social media is everything that doesn’t come naturally to the investment industry—that is, it’s conversational, transparent, improvisational, experimental.
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