Quora: Another Social Media Frontier To Explore

/

Over the last few weeks, I'd been noticing a pick-up in interest in Quora, the question-and-answer site. More people were citing it in the blogs I read but more intriguing was the increasing number of notifications of followers to my Quora accounts. The pace reminded me of the Twitter notifications I'd receive in early to mid-2009. It's as if busloads of people are being dropped at the registration page.

If you haven't jumped on the bus, I recommend that you do. You may find professional value in it but you're also likely to see more financial advisors refer to Quora in 2011. The questions and the answers that I've read have been very helpful; you'll see a difference between it and LinkedIn group discussions. Less posturing and more substance, in my opinion.

Should you consider it as a communications platform in your planning? Maybe.

For more information—and because I'm trying hard here to keep my 2011 resolution to write shorter, more targeted posts—here are links to two additional posts from yesterday for added context:

25 Reasons To Remember 2010: Our Content Faves

/
A colossal amount of content flies by in the course of a year. And yet over the last 12 months, I came across some content that made a (so far) lasting impression. My favorite content from the year broke new ground, introduced new ideas, deepened my understanding or changed my mind. I found myself returning to it, emailing links to it and finding a way to work it into presentations.

The following is a list in no particular order of 25 2010 content highlights that I think deserve an encore. What one reader considers memorable is highly subjective, I can’t argue with you on that. But each was selected with you, the asset management marketer, in mind. And forgive me for squeezing in one or two that wander slightly off-point.
Read More

Twitter-powered Advisors Take On Vanguard, Claim A Victory

/
Chicago financial advisor Roger Wohlner published a blog post this morning that we recommend to you. There’s a lot to take away from this account, especially if your mutual fund or exchange-traded fund (ETF) company is not familiar with social media and Twitter, specifically, as a two-way communication channel.

In his “Vanguard and the Power of Twitter,” Wohlner describes some interaction that was initiated on Twitter between Wohlner, some other financial advisors and Vanguard.
Read More

Would This Help Avoid Marketing/IT Collisions?

/
The following post presents a bit of a dilemma and shows the conflicts that can arise in posting on two sites. I wrote the post to be published on the Marketing Executives Networking Group (MENG) Blend site on November 11. As happy as I am for you to be able to find the post here---and think it's germane to the work you do---there are some good comments, including from Scott Brinker, on the MENG blog that I recommend you check out, too. One idea, two sites to go to---sorry about that.

The MENG Blend is a blogging initiative featuring bloggers from multiple marketing disciplines and industries. I blog on online marketing and social media topics.

You’re a marketing executive in 2010. How satisfied are you with Marketing’s performance in leading and managing initiatives that are technology-based? Could your organization benefit from a Chief Marketing Technologist (CMT)?
Read More