For A Mix Of Marketing Topics: The MENG Blend

We keep the focus pretty narrow here on the Rock The Boat Marketing blog. If you’re interested in digital marketing (including social media) at mutual fund and exchange-traded (ETF) firms, you’ve come to the right place. We assume that you’re going elsewhere online to follow broader marketing topics.

Here’s a new site to add to your list of general marketing resources: the MENG Blend, a co-operative blog organized by the Marketing Executives Networking Group. MENG is a nearly 2,000 member, not-for-profit organization of senior-level marketing professionals that I’ve mentioned before.

As described in its launch announcement, the MENG Blend includes “timely insight, relevant advice, shared best practices and innovative thought leadership surrounding a myriad of marketing disciplines.” The blog is co-authored by 18 marketing professionals including some of the most well known names in marketing. I’m in the rotation as one of the six online and social media marketing bloggers, a list that includes Drew McLellan of The Marketing Minute and content marketing evangelist Joe Pulizzi from Junta 42.

I make my MENG Blend debut today with a post that marvels at augmented reality (what I know about it) and begins to fret about what marketers need to do to prepare to take advantage of it. Because investment marketing is never far from my thoughts, there’s even a bit in there about financial applications.

Check the MENG Blend out at your convenience. You might also consider joining MENG. I heartily recommend it for its educational offerings and networking opportunities.