Mutual Fund, ETF 'Marketer Of The Year' Nominees Link 2010 Strategies To Results

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You work all day every day and many days into the evening. Once in a while you’re asked to summarize what you do, your accomplishments, the ways in which you’ve contributed to the success of your mutual fund or exchange-traded fund (ETF) firm. What do you point to?
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The Rewards Of Being Social

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Non-digital marketers tend to leave search engine optimization (SE0) issues to the digital marketers. If you have been maintaining a 20,000-foot view of how search engines drive Website traffic and attention, you may have missed a few recent developments that could influence your understanding of social media and what it could mean to your work.

The notion of optimizing for search engine results is being broadened beyond Web page code and  keyword-conscious content creation. Increasingly, your appearance in search engine results will also be a function of your social participation.
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Asset Managers’ Tweets On Japan, The Markets

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“What do we need a Twitter account for?” The question is being asked and answered by many asset managers this week (and it’s just Wednesday!).

If, in times of market and economic uncertainty, others are looking to your firm for your point of view and if you have a point of view that your publishing processes and Compliance review support, Twitter can be an effective medium to connect.
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Yay! Your Long-Form Content Is In Style—Now What?

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To borrow a saying from David Letterman, asset managers don’t give digital marketer jobs to chimpanzees. And it's a good thing, too, because you need to be at your highest-functioning as online content consumption evolves and new utilities surface as a means of providing access to content your firm produces.

Content marketing by asset managers is largely in the form of thought leadership, i.e., long-form content about the markets and market opportunities. The rising popularity of mobile devices (primarily iPads but ostensibly other tablets, too) and browser tools that accommodate saving think pieces for later is driving engagement in longer content. This should be a net positive for mutual fund and exchange-traded fund (ETF) marketers.
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