For Inspiration, Profile And Even Tools To Use For Visual Story-telling: Visual.ly

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My affection for infographics has reached the point that I’ve put myself on a diet in terms of blogging and tweeting about infographics. And I’m making an effort to check my enthusiasm for the recent burst of sites that are launching in beta (Google+ and Spotify being two of the most hyped examples).

I understand that the arrival of a new site to be explored and mastered in order to understand its place in the universe is not good news to everyone. Fatigue has set in. On the subject of infographics, specifically, some are saying enough with the infographics already.
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It's Time To Start Leveraging Mutual Fund, ETF YouTube Channels

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For a while now, I’ve felt that YouTube may be the most under-leveraged social media site for mutual fund and exchange-traded fund (ETF) companies. This is a shame considering the opportunity—and the significant internal discussion and review that precedes an asset manager’s establishment of a YouTube channel and the effort invested in producing video content.

When was the last time you checked in on asset managers on YouTube?

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An AdvisorTweets.com Opportunity

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Asked to provide just one reason asset managers should invest in social media, my answer would be “to better understand your clients and prospects.”

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Two years ago my enthusiasm for what could be learned by listening to advisors who were increasingly visible online led me to develop and maintain AdvisorTweets.com. As a result of that work, I believe that I better understand advisors and what’s important to them, and hope other users of AdvisorTweets do, as well.

In an AdvisorTweets blog post today I’m announcing an impending change for AdvisorTweets.
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Are Today’s Mutual Fund, ETF Communications Enough To Engage And Re-Engage Investors?

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Today’s post draws its inspiration (if you will) from three influences:

  • A Prudential study I saw yesterday reporting that 44% of investors are reluctant to ever put more of their money back into the stock market (download The Next Chapter: Meeting Investment and Retirement Challenges report).
  • The 289-point market (Dow) drop yesterday. This morning I heard on Twitter that yesterday was the third time this year that the Dow has moved 200-plus points compared to nine times in 2010. There’s nothing like market volatility to shake the confidence of someone whose commitment is tenuous.
  • My touch-up painting yesterday afternoon of some trim at a Wisconsin lake house (the spiritual center of Rock The Boat Marketing).
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