Are You Planning For Text Alerts And Push Notifications?

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As long as you can overlook a little rah-rah for the email channel, you might want to check out the 2012 Channel Preference Survey, a 36-page research report published last week by email provider ExactTarget.

It offers a good discussion of what ExactTarget identifies as the six factors that frame consumer preferences for a channel:

  • Content
  • Immediacy
  • Accessibility
  • Privacy
  • Formality
  • Initiation (the channel where the consumer initiated communication, a factor that ExactTarget says has the power to trump the other factors)
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25 Content Highlights Of 2011

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There are some people who are theatre people. There are some people who are music people. And—getting closer to the point of this post—there are the book-lovers. Me, I’m an online content junkie.

With this post, 12 months in the making, I delight in that special piece of content found swimming out there in a sea of perfectly average content. This is my list of what I found to be the best marketing, digital marketing and/or investment-related content—with a few wildcards—of 2011. It's an updated edition of a similar list published last year at this time.
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Google's Latest News And 18 Minutes With A 'Data Detective'

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Google made some news in the last few weeks that we hope you’re paying attention to. We briefly comment on Google Instant and Priority Inbox below but if you're short on time, go directly to the embedded video on data visualization. (The player shows 21 minutes but the last three minutes are a commercial.)

With summer 2010 ending this week, we expect to be back at it posting more frequent, shorter posts. That's the plan.
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Show Some Confidence In Your Content—Promote Your Email Newsletters And RSS Feeds

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What are your options once you’ve come to the realization that not everyone who visits your Web site today will be back for more tomorrow or…(sorry) ever? It’s a heartbreak because you no doubt have so much more to say and a business reason to want to keep in touch. That’s the rationale for asset managers to offer email newsletters and, increasingly, RSS feeds.

But there’s a difference between making content subscriptions available and promoting them.
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