20 Content Highlights To Remember From 2012

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I’ll never cease to marvel at the power of the written word. As just one recent example, I’m barely into Walter Isaacson’s Steve Jobs biography, and Jobs’ life path has already been influenced by articles that appeared in two magazines (one in Esquire and the other in Popular Mechanics).

Content (to include more than just the written word in 2012) can be just so relevant, so provocative, so entertaining that it has an impact on us. We email a link to it, we tweet about it, we mention it in real life conversations, we conduct research based on it, we remember it.

The following is a list of 20 content highlights that I’ll take from 2012.
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What Purpose Does Your Marketing Serve?

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Eyes glazed over—if you’re a passionate digital marketer, you no doubt have produced that response from a non-digital colleague at one point or another. Digital can dazzle, can’t it? You’re to be forgiven if once or twice you have let your passion for the work carry you beyond your colleague’s point of following or even caring. It’s the digital marketer’s occupational hazard.

But come back down to Earth now and let’s get real. No matter what your stripe, marketers can’t afford disconnects with the people they work with, or report to. Alignment helps assure employment.

The latest research to quantify the gap between lead marketers and C-level executives is “Outside Looking In: The CMO struggles to get in sync with the C-suite," an Economist Intelligence Unit report sponsored by SAS.
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3 Views On The Asset Management Industry And Its Future

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Tomorrow the people decide the future of the United States—and we can all rest assured that there will be ample interpretation of the Election Day results.

Today and closer to home, I want to share some content that’s been published recently about the future of the asset management industry and its challenges.

Study after study points to the bright future for digital marketing at mutual fund and exchange-traded fund (ETF) firms. You my dear digital marketing peeps are all good. But, what about your firm as a whole and the industry you’re in? The more you think about the business’ challenges, the greater the contribution you can make. It’s in that spirit that I offer the following.
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How Will Digital Communications Help?

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The following three items are submitted for your consideration on their connectedness.

Interest In Investing Is On A Decline

While researching online last week, I came across this chart, the Google Investing Index. The index tracks queries related to investing terms (stock, gold, fidelity, oil are four of the top terms). There’s been a lot written about the disappearing act of the retail investor and here’s some more evidence. Does the trend of this line suggest a growth business to you?

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What I Don’t Know (A Partial List)

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The risk that I or any blogger runs is that we come across as a know-it-all. But, it’s just natural that we veer toward issues where we can add value. Today and probably for today only, I'm sharing a few items from my random running list of what I just don’t know.

What is Yahoo! Finance's Mojo?

Since Yahoo! is in the news this week, let’s start with it. I don’t know why or how Yahoo! Finance continues to trounce all finance sites, including its monster competitor in search, Google.

The screenshot below of the top five finance sites is from Compete. Note that Google Finance (weighing in with fewer than 2 million visitors in March, according to Comscore) isn’t even on the list.

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