Net outflows from equity and fixed-income funds were at record dollar levels in October, according to Lipper, Inc. How did October’s market meltdown affect traffic to mutual fund, ETF and other investment company Web sites? We’ve been eager to analyze the data.
Megan S. was mugged on campus by two squirrels working together. DO NOT EAT POPCORN OUTSIDE. Details when we talk.
Google and Yahoo both continue to improve their image search capabilities (see the brief article on SearchEngineLand.com), which will reward Web sites that go to the trouble of making sure their images are findable on the Web.
This is a worthwhile undertaking for investment management company sites, in particular. Just about every mutual fund Web site offers economic and market commentary chockfull of valuable graphs and charts. Yet if the images are not tagged appropriately, they’ll never do the job they could in drawing search engine users to your site.
SwanDog Strategic Marketing today published “The World Has Changed (Part 1),” a 12-page whitepaper available to be downloaded from www.swandog.com. Written by Dave Swanson, SwanDog’s founder and managing principal, the paper includes recommendations on how mutual fund companies, other investment managers and broker-dealers can reposition themselves in the wake of the financial markets crisis.
We have a close alliance (including maintaining office space where SwanDog does) so would have called your attention to the whitepaper regardless but as it happens every one of the recommendations implies a digital capability.
Now is the moment for financial services communicators whose work has never been more sought after–or more perishable as the progression of events forces a reconsideration almost every day.
We thought we’d give it until today (the Thursday following the bankruptcy filing of Lehman Brothers, the sale of Merrill Lynch, the announced federal bailout of AIG, et cetera) to survey investment management sites and sample the commentary made available for customers and distribution partners.
