Attn IRA Marketers: Search Trends Indicate Pent-up Demand
/ TweetI turned to Google Trends today just to satisfy a curiosity, but the trends data makes me wonder about the opportunity ahead for IRA marketers.
SPECIAL REPORT: The Effect Of The Market Meltdown On Traffic To Top Mutual Fund, ETF Web Sites
/ TweetNet outflows from equity and fixed-income funds were at record dollar levels in October, according to Lipper, Inc. How did October’s market meltdown affect traffic to mutual fund, ETF and other investment company Web sites? We’ve been eager to analyze the data.
Don't Use The Economic Downturn To Delay Building Your Digital Competency
/ TweetThe latest relevant data on the adoption of digital media by financial services marketers comes from our partners at SwanDog Strategic Marketing. According to survey results released today as part of a SwanDog/FRC update to the 2007 ground-breaking Beyond The Collateral research, more than 50% of investment management marketing executives expect digital media to have a significant or moderate effect on their brand in the next 24 months. That’s about 3 percentage points more than when the groundbreaking Beyond The Collateral research was conducted last year.
How Aggressive Are You Willing To Be To Help With Customer Data?
/ TweetWhat is Marketing’s responsibility for keeping the CRM current? A reflexive answer might be to say, “None, that’s the internal sales staff’s job.” But we’d argue that to play a strategic role within an organization Marketing must be willing to lead/help in assuring the integrity of the CRM.
Twice A Year Communicating Not Often Enough To Nurture A Relationship
/ TweetMegan S. was mugged on campus by two squirrels working together. DO NOT EAT POPCORN OUTSIDE. Details when we talk.
