A Look At PIMCO's Content-Dense Mobile App

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PIMCO’s release this week of an iPhone/iPad mobile app is among the first (if not the first) non-transactional mutual fund or exchange-traded fund (ETF) apps.

Most of the few investment company apps are product and data-based and, as such, may have limited value to non-account-holders. Given the firm’s status as a bona fide investment thought leader, it makes sense that PIMCO would take the lead in developing a content app available to all comers—extending its reach and ostensibly using it as a customer acquisition as well as customer retention tool.
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Advisors And Social Media, Infographics, Logowear, Syndication, Wholesaling: What You Might Have Missed

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Welcome back to all you asset management digital marketers out on spring break last week! Here’s hoping your re-entry is easy and crisis-free.

To help you catch up, here’s a briefing on five items that you may have missed if you spent last week at a theme park.
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Asset Managers’ Tweets On Japan, The Markets

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“What do we need a Twitter account for?” The question is being asked and answered by many asset managers this week (and it’s just Wednesday!).

If, in times of market and economic uncertainty, others are looking to your firm for your point of view and if you have a point of view that your publishing processes and Compliance review support, Twitter can be an effective medium to connect.
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A Lite Analysis Of Mutual Fund Firms 'Getting Hip' To Social Media

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When you may have been making the guacamole dip for the Super Bowl game Sunday, MarketWatch released this video perspective on mutual fund adoption of social media, Twitter and Facebook primarily. (And here's a related article.)

After describing and showing MFS, Vanguard, Putnam and US Funds' Twitter and Facebook pages, WSJ Reporter Emily Glazer equivocates when asked whether investors are benefiting. "It's definitely an engagement interactive kind of thing...[Fund companies] are trying to put forward who they are: 'We have a little personality, we don't know if you knew that before but we do.'"
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Lead With Your Best

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The following post was published on the Marketing Executives Networking Group (MENG) Blend site on January 20 and almost no one noticed. I'm giving it another airing here on the chance that it might persuade you, someone, anyone to think twice about using ordinary content to make an off-domain impression.

A couple of years into our grasp of “social media,” can we agree that the saying “fish where the fish are” is mainstream (and forgive the accidental and not altogether perfect pun)?

Lately, I find myself imploring people with a different line: “Lead with your best.”
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