Will FinTech Innovators Disrupt By Making Users Happy?

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This post will require some indulgence on your part. Commenting on tweets coming from a conference that I didn't attend may seem as bogus as someone recommending a book based on a book review and not having read the book.

It’s just that every day brings news and commentary that underscore the importance of financial marketers stepping up their game and sharpening their awareness of developments in this space.
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Are You Tracking Broker-Dealer Adoption Of Twitter?

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Broker-dealer and wirehouse adoption of social media will undoubtedly influence the pace with which asset management firms consider social strategies. On AdvisorTweets.com’s blog today, we comment on a few signs that suggest LPL, Charles Schwab and Cambridge Investment Research are beginning to take Twitter seriously as a channel for advisors.

This is a heads-up that you might want to check out our post there.
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Users Are Preferring Apps—And That Includes Finance Apps

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Will your mutual fund or exchange-traded fund (ETF) firm eventually produce a mobile application? If your answer to that question is yes, data released in the last few weeks may help move your plans to the front-burner (yep, right alongside everything else).

A global smartphone study by Zokem points to shrinking reliance on Web browsing as mobile users show a striking preference for native applications.
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What One Advisor Wants From Asset Managers

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What do financial advisors want? Marketing staffs (and others) spend their days developing products and creating communications they hope will resonate with the advisor community. Despite all best efforts, some fall short.

In the 11 months since the launch of AdvisorTweets, we’ve learned a lot by “listening” to financial advisors’ tweets.
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